TrAfric:Powering Africa's engine for growth

industrial revolutions

Vision

A prosperous Africa based on inclusive growth and sustainable development.

Mission

Power Africa's engine for growth, the tourism industry

Our story.

The automation of manufacturing processes as a result of the 3rd and 4th industrial revolutions is resulting in the de-industrialization of economies in its wake.

A major consequence of this change is that the drivers economic development,the twin growth of an economy's production and quality of living, are shifting from manufacturing based verticles to Service based verticles.

The tourism industry is the largest and most diverse of the service sector industries.The industry accounts for nearly 10% of global GDP and 29% of service exports. Nearly 293 million jobs, or one in eleven jobs around the world, are within the tourism sector.

industrial revolutions
tourism chain

The tourism industry is a vast complex industry covering a variety of sectors and connecting with multiple other industries and value chains.It is a notable multi-sectorial and inseparable sector, being integrated by various activities (e.g., travel, accommodation, art and entertainment,banking) and does not appear as a specific sector.

It generates economic benefits via the intra and inter-sectorial links between the tourism-related and other sectors.As the largest and most diverse of the service sector industries,the inclusive development of the industry has the potential to trigger a domino effect in the growth of subsequent service industries.

To achive multiplier effects, the tourism industry must be dovetailed with the neighbouring sectors boosting the local economy by creating more jobs and income.Some of the cross-sectoral spillovers from the development of the tourism sector include the development of ground transportation services and retail,banking,Agriculture among others.

With the fall of manufucturing industry as a mass employer,the industry becomes the new engine for growth

Project TrAfric

Project TrAfric is the fuel to power this engine.We are on a mission to set up the minimum infrastructure needed to facilitate convinient and affordable Inter and Intra-African travel effectively opening up the continent to the world. Our goal is to grow Africa's share of of the international tourism market from 5%, 60 million travellers in 2018 to 60%, 1.2 billion, in 2035.

For Africa to position itself favourbly as a tourist destination, it must have the capacity to offer a hastle free travel experience.The core considerations before one travels are:

  • Availabiity of adequate quality accomodation
  • Availabilty of adequate food,drinks and entertainment.
  • Acess to information
  • State of locations medium of value exchange i.e currency used in the locality and its relation to origin destination's currency

At the heart of the tourism industry, three core industries power the value chain I.e. Accommodation and Hospitality industry, Travel Agencies, and Financial Services sector.By creating the infrastructure for these three sectors to thrive, the tourism industry in the continent will be suficiently powered to drive the sustainable and inclusive development of the continent.

To power the three sectors, we have come up with three diferent but highly inter-dependent products:

  • TrAfric Hotels:hotel chain

  • Msafiri:Tourist search engine

  • Loti:Digital currency

trafric_products

TrAfric Hotels

The African tourism industry remains highly underutilised partly mainly to the lack of enough quality accommodation facilities.The hotel industry is the backbone of the tourism industry. Without a safe place to spend the night, most travellers will avoid the journey.Presence of quality and adequate modes of accommodation reduces the cost of travel. We are thus on a mission to develop a chain of lifestyle hotels,optimized for inclusivity, generating maximume value to the all the stakeholders in the tourism value chain

TrAfric hotels are a network of lifestyle hotels designed to spark and promote niche tourism on the African free market.Unlike traditional hotels which act as a place of board for travellers on the move, the TrAfric Hotels are designed to be the destination. The hotels are designed to be true homes away from homes mirroring the surrounding culture and envirionment with each hotel designed to atract a specific traveller depending on its location's surrounding environment.This accomodation and hospitality model is projected to drive atleast 40% of tourist spending into the local communities.

ambient intelligence tourism

Msafiri

Msafiri, swahili for traveller, is a one stop shop for travellers within Africa. In the information age, access to information is the norm. Travel Agencies have long existed to link travellers with information on their travel needs i.e accommodation, health facilities, means of transport, shopping e.t.c.

In the digital age, traditional travel agencies are fast become obsolete due to e-commerce. The speed, diversity and autonomy of e-commerce platforms makes them atractive to most consumers. A search engine is a must have if travellers are to access services fast and conveniently on the continent.

For years the diferent sectors of the tourism industry though highly interdependent, have operated in seclusion from each other resulting in an increase in middle men at all levels of the value-chain which in turns raises cost of travel.By being the only bridge between travellers and service providers,travellers will have real time status on all service providers in any region of the continent they may be in.

Loti

For people to travel, they must have a means to transact. One of the main problems that Africa must solve under the free trade area agreement is the availability of a standardized currency for the continent. To solve this problem, we will implement Loti,a crypto currency. Loti will be the core medium of exchange on the Msafiri platform.To maintain the volatility of the currency,it will be anchored by the combined value of the African economy.

In a well designed system, the 3 products are self-reinforcing.

Support Industries

To improve the quality of travel in Africa while reducing the cost 3 other verticles must be developed in tandem with the toursim sector:

  • Transport and Logistics

    Ease of mobility is a must have if tourists are to full experience the continent.

  • Agri-business and horticulture

    Increasing the number of tourist from 60m to 1.2billion demands that the continent increases its capacity to provide affordable quality meals.

  • Media

    For the world to own and tell its own narrative,it must develop the capacity to authentically communicate its desires, fears, joys,successes...

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