The African continent is no stranger to athletic performances on the world stage. To say the least, Africa is the hub of sports prodigies whose talent has been exported across the world.
But there is so much more left to explore especially when it comes to the business aspect of sports. With a population of more than 1.3 billion people,60% of which is under the age of
25, the continents population is the youngest globally.This means there is more potential especially looking at the number of possible talents, fans and ticket sales, merchandise and
consumables sales.
Extreme Akademy exists to redefine the role of sports in Africa's economy by unlocking the markets capacity for extreme sports.A sustainable sports sector is critical to any country's
economy.
Many countries that have established well defined structures for their sports sector benefit greatly from its ability to provide recurrent streams of resources.In Europe, the direct effects of
sport, combined with its multiplier (indirect and induced) effects, added up to 2.98% (294.36 bn Euro) of overall gross value added in the EU according to a Study on the Contribution of Sport
to Economic Growth and Employment in the EU (2012).
Amid a slew of different sporting categories, the region has taken a keen interest in a number of sports segments but it is yet to tap into the many more that the Olympics offer.In this
year's Olympics, there are a remarkable 33 sports contested.
This is the highest number since its establishment in 1896.Since then, the sports have grown from nine with this growth being a clear indication of the decades of growth for sport games.
With the increased number of athletes and the number of sports on offer, there is a resultant expansion in the good and services which can be offered and which could boost the economies in Africa.